
A full day of exciting and instructive content. Plane ticket and hotel room NOT required!
New for 2008—Carbon Offset! Annual Meeting registrants have the option of paying a $2 carbon offset fee. Participants who choose to pay this additional fee will have the opportunity onsite to choose how their donation will be used. Read FAQs About Carbon Offsetting for more information.
7:30 am Registration Open
8:00 to 9:00 am Value-ate—Breakfast
8:00 to 8:45 am CEOnly Breakfast
8:00 to 8:45 am CFO Breakfast
9:00 to 10:15 am Opening General Session
Sponsored by Principal Financial Group
Arthur C. Brooks, Ph.D.
Louis A. Bantle Professor of Business and Government Policy
The Maxwell School of Citizenship and Public Affairs and Whitman School of Management
Syracuse University
Association professionals have long suspected that the best and brightest are drawn to associations. And now there's proof. In Where the Winners Meet: Why Happier, More Successful People Gravitate Toward Associations,* Brooks concludes that individuals who are successful and satisfied with their professional lives gravitate toward association membership. The study researches the reasons members join and defines why they stay. Not surprisingly, the key is value.
What do your members value? How do you deliver value to them? Knowing the answers to these questions is vital if you want your association to be the place where winners meet!
*All attendees will receive a copy of the study.
10:15 to 10:30 am Break
10:30 to 11:45 am AM Breakout Sessions
Noon to 1:15 pm Lunch featuring Pope Brock, author of Charlatan.
Sponsored by Detroit Metro CVB
Brock will discuss his new book Charlatan, the riveting story of Dr. Morris Fishbein of the American Medical Association and "Dr." John Brinkley, huckster extraordinaire and one of the 20th century's most brazen murderers. Dr. Fishbein dedicated his life to ending Brinkley's career and clearly demonstrates how one association—and one association professional—can change the world.
The first 100 attendees to arrive at the Annual Meeting will receive a copy of Charlatan.
1:30 to 2:45 pm PM Breakout Sessions
2:45 to 3:00 pm Break
3:00 to 4:30 pm Closing General Session
Sponsored by Principal Financial Group
Martha Rogers, Ph.D.
Peppers and Rogers Group, a Division of Carlson Marketing Worldwide
In her new book, Rules to Break & Laws to Follow,* Rogers, with co-author Don Peppers, examines the crisis of "short-termism" and its impact on value. The authors note in the first chapter: "Start with the simple and undeniable fact that every minute of every day, your company is going up or down in value… Your business creates or destroys value with every decision it makes, every action it takes, every customer contact or interaction it has."
Wrap up your Annual Meeting experience by learning the "rules to break and laws to follow" to ensure you continue delivering value to your members, while also ensuring long-term success.
*All attendees will receive a copy of Rules to Break & Laws to Follow
4:30 to 6:00 pm Delicious food and drink coupled with engaging conversation make this the perfect end to a valuable day.
Until June 1 First person from an organization: $359 (member); $459 (nonmember)
Additional staff from same organization: $129After June 1 First person from an organization: $429 (member); $529 (nonmember)
Additional staff from same organization: $159