Session Details
June 23: Let's Go From Here
7:30 am Registration Open (Grand Ballroom Foyer)
8:00–9:00 am Healthy Start Breakfast (Grand Ballroom)
9:00–10:30 am Opening General Session (Grand Ballroom)
Jeremy Gutsche, MBA, CFA
Chief Trend Hunter, TrendHunter.com
Prepare for exhilarating ride as Jeremy Gutsche challenges us to think and act differently. It is not only possible—but critical—to harness this time of unprecedented chaos, and Jeremy will show the way. From unlocking the nature of cool to driving authentic innovation, Jeremy is not just another keynote speaker–he is an intellectual can of Red Bull®. The opportunity is out there; this session will reveal how to find it and use it to take you from where are to where you need to be!
About Jeremy: Jeremy Gutsche is an innovation expert, host of "Trend Hunter TV," and founder of TrendHunter.com, the world's largest network for trend spotting and innovation. He has written several thousand articles and overseen the publication of 30,000-plus trends. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "oracle" by The Globe and Mail and "on the forefront of cool" by MTV. At age 28, he was one of Capital One's youngest business directors and innovation leads. With a relentless focus on innovation, he led his team to grow a $1 billion portfolio of market-leading products. Prior to joining Capital One, Jeremy advised Fortune 50 and government clients on top-level strategy as a management consultant at the Monitor Group. Jeremy studied innovation at Stanford, holds an MBA from Queen's University, is a Chartered Financial Analyst and graduated as a Chancellor Scholar from the University of Calgary.
10:30–10:45 am Morning Break (Lakeview Terrace)
10:45–12:00 pm AM Breakout Sessions
- How to Do More with Less: Strategic Thinking for Challenging Times
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Today's economy mandates that you be more successful with fewer resources. Adapting requires that you change not only your behavior, but also your thinking.
In this dynamic and interactive session, Rich Horwath will teach you the art of strategic thinking, the essence of which is finding ways to successfully grow with a limited amount of human and financial capital. To do exactly that, he'll guide you through the three disciplines that he says will give your organization a competitive advantage:
- Acumen: Generate key business insights.
- Allocation: Focus resources through strategic trade-offs.
- Action: Execute and communicate strategy throughout the organization.
You'll leave this session with a new toolkit of practical strategic thinking frameworks with which to manage and grow your business "From Here."
This Destination Recommended for the Following Travelers: CEOs, COOs, CFOs and other senior leaders, including board members.
- The Future of Social Media: What U Need 2 Know!
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Take a trek through the world of Web 2.0 and social media. This session is a must for anyone who wants to understand the future of social media. The journey begins with an overview of what social media is, how to use it effectively and which medium is best for what purpose. From there you will explore potential strategies—including free vs. proprierity platforms and open vs. closed platforms—and learn to set reasonable expectations. Your journey will end with tips for building an appropriate and enduring social media strategy for your organization. Bring your questions and ideas and get ready to explore the world of Web 2.0.
This Destination Recommended for the Following Travelers: Any association professional or supplier partner seeking to understand and use social media tools.
Speakers:
Sherry Budziak, Lead Consultant and President, orgSource
Greg Fine, CAE, Director, Communications and Marketing, Association Forum - Meetings & Travel: Trends and Updates
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If you're wondering how the economy will impact your future meetings, you're not alone. Join fellow travelers and hear from seasoned executives in the meetings and travel industries as they share their assessment of today's meeting landscape and their outlook for tomorrow's. You'll receive the knowledge and industry data required for planning and executing your next meeting, from dealing with attrition to battling the impact of public perception on travel and meetings. If you are responsible for meetings in your organization, or are concerned about this major revenue stream for your organization, this session is a must. Supplier partner members also are encouraged to attend to add their knowledge and perspective to the conversation.
This Destination Recommended for the Following Travelers: Association professionals responsible for meetings, education, marketing, advertising and sponsorships. This session also is ideal for sponsors and supplier partners looking for a market update.
Speakers:
Deborah Sexton, President & CEO, Professional Convention Management Association
Fay Beauchine, President, Carlson Marketing, Engagement & Events
John Folks, President, Minding Your Business, Inc and 2009 Chairman of the Board, Professional Convention Management Association. - Be the Hero: Powerful Tools for Overcoming Adversity
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How would you like to fly through obstacles and make stress a thing of the past? Come take a trip to a land where you are a hero. This session will use humor and candid discussion to help you more effectively respond to adversity. Some people are at their best even in the toughest times. There are proven techniques to improve your ability to overcome challenges, work more productively, manage stress and improve problem solving. In this highly interactive session, you will discover concrete tools you can implement immediately to shape your success.
This Destination Recommended for the Following Travelers: Association professionals and supplier partners seeking personal development to better respond to and manage change.
Speaker: Noah Blumenthal, founder, Leading Principles
Speaker: Rich Horwath, Founder and President, Strategic Thinking Institute
12:00–1:00 pm Lunch: Connections & Conversations (Grand Ballroom)
It's been a full morning of exploration and discovery. Time to relax and refuel. Grab some food and take a load off. Consider reaching out to someone you may not know. The best part of a journey is often the new people you meet along the way. Association Forum is about community—our hometown community. So take this opportunity to expand your circle and reconnect with familiar faces.
1:15–2:30 pm PM Breakout Sessions
- Best Practices for Governing Your Association into the Future
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Considerable focus is being placed on associations' governance and accountability practices. The new IRS Form 990 includes a section for highlighting your association's governance policies, procedures and practices, making you more transparent than ever to your members and the public. Associations must therefore know what they can do to follow good governance practices and present themselves favorably to stakeholders. Planning "From Here" will keep your association on track through the uncertainties of tomorrow. Attend this session and learn:
- Best governance practices related to executive compensation, related parties, conflicts of interest, board composition, joint ventures and more
- How to answer the governance questions being asked on the new Form 990
- How the new Form 990 promotes fiduciary responsibility and transparency
This Destination Recommended for the Following Travelers: Association CEOs, COOs, CFOs and other members of the executive team including board of directors.
Speaker: Tom Brean, Practice Leader, Grant Thornton's Chicago Not-For-Profit Office
- Leverage Your Web site—Jump Start Your Association
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This exploration requires a general knowledge of Web sites and technology. It's not enough to assume that "if you build it, they will come!" Instead, you must build it to create value, market it and define the metrics to evaluate the success. Search Engine Optimization (SEO) using Google AdWords/Facebook Ads can help you get your members, clients and prospects to your site! In addition, you'll learn how to use Search Engine Marketing (SEM) to drive potential revenue streams and people to your site "From Here" to the next level!
This Destination Recommended for the Following Travelers: Association professionals responsible for IT, communications, publishing, communications and anyone driving content through the Web. This session also is ideal for supplier partners looking to maximize Web-based technology.
Speakers:
Dean Comber, Director of Information Technology, Association Forum and other industry executives
Zach Luse, Founder, LuseMedia/Earthsense, Director of Web Strategy and Technology and other industry executives - Building Win-Win Partnerships
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Learn how associations and supplier partners can work together in order to create a win-win situation for their organizations. Hear a case study on how one association professional partnered with a sponsor to maximize value for both parties. Hear from industry executives as they offer an inside look at how sponsors measure the potential return on investment of sponsorship opportunities. This session will provide innovative approaches for creating true partnerships between associations and their sponsors.
This Destination Recommended for the Following Travelers: Association professionals working in meetings, education, development, advertising, sponsorships and more. This session also is ideal for sponsors and supplier partners seeking innovative ways to partner with associations.
Speakers:
Marla J. Isaacs, CAE, Vice President, Professional Programs, Dietary Managers Association
Kay V. Granath, CMP, CAE, Account Executive/Director of Meetings, Association Management Center
Diane Knoepke, Vice President, IEG Advisory Services - Keep Your Members Wanting More
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In this session, you'll explore creative ways to serve your members and stand out as a dynamic, service-oriented, member-focused association. This session will challenge you to think of ways to keep members wanting more while also having fun. Learn outside-the-box ways of responding to member needs and exceeding expectations without neglecting your ever-expanding to-do list.
This Destination Recommended for the Following Travelers: Any association professional who works closely with members and volunteers, including committees, task forces, etc.
Speaker: Debbie Maier, founder, The End Result
2:30–3:00 pm Afternoon Break (Lakeview Terrace)
- Meet the Ambassadors
- Every journey needs a guide: Meet the Ambassadors! The Ambassadors are Forum volunteers with expertise on a wide variety of topics who are ready to provide tips, firsthand experience and other information to help you along the way. Ask a question, gain wisdom or simply take a break with a friendly face. The Ambassadors will help you grow "From Here."
3:00–4:30 pm Closing General Session (Grand Ballroom)
Kevin Carroll
Katalyst
Wondrous journeys are born from inspiration. Answer the call to be a "katalyst" as Kevin Carroll challenges us to harness the power of sport and play as a vehicle for chasing and achieving dreams. Kevin's life experience provides a mosaic that will inspire you to act. But this isn't just about feeling good. Kevin has worked with multi-billion dollar companies including The Walt Disney Company, Mattel, Procter & Gamble and Starbucks to turn creative ideas into bottom line results. All this inspired from a simple red rubber ball. Join Kevin as we re-discover wonder and go From Here.
About Kevin: Kevin Carroll is an author, speaker and agent for social change. With his magnetic energy, wit and humor, KC helps people harness the power of sport and play as metaphors for chasing and achieving their dreams.
Kevin's first book, Rules of The Red Rubber Ball, which Newsweek called "…an adult's version of Dr. Seuss's Oh, the Places You'll Go!–a pocket-size guide to finding your way in life." Kevin's second book, What's Your Red Rubber Ball?! Discover Your Inspiration and Chase it for a Lifetime, was published in July 2008. His third book, The Red Rubber Ball at Work, was released in November 2008.
Kevin is the founder of Kevin Carroll Katalyst/LLC where he has helped turn creative ideas into reality for organizations such as ESPN, Nike, Starbucks, The Walt Disney Company, Mattel, Procter & Gamble, Capital One and many others.
Among his many speaking engagements, Kevin addressed the United Nations in May 2005 about the importance of play in developing countries.
Kevin lives in Portland, Ore., with his wife and family. When he's not speaking to business leaders or students, you can find him working at mastering the cello, reading or at the movies.
4:30–6:00 pm Reception
Purchase a reception-only ticket
The Quest for the Perfect Wine
Included in your journey is the wonderful opportunity to end your day of learning with great wine, food and conversation! Does your quest for "white or reds?" send you into a panic? Worry no more about which wine to serve at your dinner party or next event! The Annual Meeting Reception, sponsored by Grapevine, Texas Convention and Visitors Bureau will feature an Expert Wine Station.
The station will provide in-depth information on all types of wine and answer the age old question—"which wine works for me?" Wine connoisseurs and wine newbie's are all welcome to unwind, From Here! You don't have to be a sommelier to pick the perfect wine—so come out and network with your fellow travelers. Entrance to the reception is included with a full meeting registration. Reception only tickets are available for $50 for individuals unable to attend the annual meeting.
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