Session Details

June 17

Value-diem

9:00 to 10:15 Opening General Session

Sponsored by Principal Financial Group

Headshot of Arthur C. Brooks Arthur C. Brooks, Ph.D.
Louis A. Bantle Professor of Business and Government Policy
The Maxwell School of Citizenship and Public Affairs and Whitman School of Management
Syracuse University

Association professionals have long suspected that the best and brightest are drawn to associations. And now there's proof. In Where the Winners Meet: Why Happier, More Successful People Gravitate Toward Associations,* Arthur Brooks concludes that individuals who are successful and satisfied with their professional lives gravitate toward association membership. The study researches the reasons members join and defines why they stay. Not surprisingly, the key is value.

What do your members value? How do you deliver value to them? Knowing the answers to these questions is vital if you want your association to be the place where winners meet!

About the Speaker:

In 2006, Arthur C. Brooks, Ph.D., surprised the association world with his study Generations and the Future of Association Participation.* This groundbreaking report showed that the fear of the "non-joiner Gen-X" was baseless. Not only is Generation X joining associations, it is joining in higher percentages than baby boomers.

Brooks is an expert on public policy and economics who has published extensively on social entrepreneurship and the connections between culture, politics and economic life. He contributes regularly to The Wall Street Journal's editorial page and is a visiting scholar at the American Enterprise Institute.

*Both studies were funded by the William E. Smith Institute for Association Research.

10:30 to 11:45 am Morning Breakout Sessions

  1. Adding Value: Beyond the Cliché
    We know that associations are where winners meet. The challenge is to deliver value and keep those winners engaged. Join Steve Lamb to hear how the Mechanical Contractors Association learned to identify, deliver and communicate value to its members—and how you can do the same for yours!

    Presenter:

    Stephen L. Lamb, CAE
    Executive Vice President
    Mechanical Contractors Association

  2. Value of Experience: Career Conversations
    Many association professionals start their careers thinking "someday I'll be a CEO." But how do you get there? And is that really the ultimate goal? Designed specifically for association professionals in the first five years of their career, this panel will share insight from their own careers, including the bumps along the way, the realities of life in the CEO and COO chair, and advice to help you map your own association career.

    Moderator:

    Demetrius Brown
    Human Resources Generalist
    American Dietetic Association

    Panelists:

    Deborah Bowen, CAE, FACHE
    Executive Vice President & COO
    American College of Healthcare Executives

    Abe Eshkenazi, CPA, CHE, CAE
    Executive Director/COO
    APICS The Association for Operations Management

    J.C. (Chris) Mahaffey, MS, CAE
    Executive Director
    American College of Foot and Ankle Surgeons

    Michelle I. Mason, CAE
    Managing Director
    American Society for Quality

  3. Value of Agility: Staying Open to Opportunities
    When faced with an uncertain economy and global competition, agility is often the key to survival and success. Richard Whelan will discuss how your organization can learn to quickly compensate, change direction and take advantage of opportunities and challenges.

    Presenter:

    Richard Whelan, CDM
    President
    Marketing General

  4. Room of Ultimate Value: Bring your problems, questions and issues. RUV participants will provide solutions on the spot. Right Here! Right Now!

    Often, the most valuable resource is a peer—someone who has worked through the same challenges you are facing, dealt with the same problems and found effective solutions. That's the idea behind the Room of Ultimate Value! The Forum Annual Meeting is all about value and RUV is about tapping into the value of one another.

Noon to 1:15 pm Lunch featuring Pope Brock, author of Charlatan

Sponsored by Detroit Metro CVB

Headshot of Pope Brock Brock will discuss his new book Charlatan, the riveting story of Dr. Morris Fishbein of the American Medical Association and "Dr." John Brinkley, huckster extraordinaire and one of the 20th century's most brazen murderers. Dr. Fishbein dedicated his life to ending Brinkley's career and clearly demonstrates how one association—and one association professional—can change the world.

About the Speaker:

Pope Brock, a native of Atlanta, has worked as a freelance journalist for more than 25 years, covering sumo wrestling, tomb-robbing, cheating scandals, robot races, Katharine Hepburn, Romanian adoptions and a host of other subjects for GQ, Esquire, Rolling Stone, People, the London Sunday Times Magazine and other publications. He is the author of two books. His most recent book is Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him and the Age of Flimflam (Crown). During February 2008, it was the most enthusiastically reviewed book in the United States, hailed by the New York Times ("told with uproarious brio…heavenly") and a score of other major publications.

1:30 to 2:45 pm Afternoon Breakout Sessions

  1. Value in Turbulent Times
    Bad times for one association may be good news for another. Hear how associations are supporting their industries through thick and thin! Panelists will discuss the tools and strategies they are using to keep their members winning.

    Moderator:

    Candace M. Renwall
    CEO
    Technology Business Partners

    Panelists:

    Ginger Downs, RCE, CAE, IOM
    CEO
    Chicago Association of REALTORS

    Barbara L. Morrison, Ph.D., CAE, IOM
    Executive Director
    Air Movement and Control Association International

    Jeffery M. Beutler, CRNA, MS
    Executive Director
    American Association of Nurse Anesthetists

  2. Value of Metrics: Measuring Success
    Associations operate at a rapid pace. The merger of data and instinct is essential in the strategic planning process. But then there is barely time to breathe between programs and projects. Who has time to stop and measure whether a program is a success? The real question is "What are you missing if you're NOT using data and metrics? Learn how the Emergency Nurses Association uses data and metrics to support its strategic plan to deliver value and drive results.

    Presenters:

    Stuart K. Meyer
    Marketing & Membership Officer
    Emergency Nurses Association

    David Westman
    Executive Director
    Emergency Nurses Association

  3. Value of Technology: Are you still "The Source"?
    It's 2008 and Web 2.0 is here. Do you know where your members are? Is your Web site the public's first resource for information about your profession or industry? Are younger members finding what they need or are they creating their own communities outside of your site? Join a lively panel discussion about the opportunities and threats facing associations in a Web 2.0 world.

    Moderator:

    Sherry W. Budziak
    President
    .orgSource

    Panelists

    Nicole S. Grady
    Media Relations Specialist
    American Osteopathic Association

    Jen Swanson
    Director of Communications
    American Student Dental Association

    Mary Ghikas
    Senior Associate Executive Director
    American Library Association

  4. Room of Ultimate Value: Bring your problems, questions and issues. RUV participants will provide solutions on the spot. Right Here! Right Now!
    Often, the most valuable resource is a peer—someone who has worked through the same challenges you are facing, dealt with the same problems and found effective solutions. That's the idea behind the Room of Ultimate Value! The Forum Annual Meeting is all about value and RUV is about tapping into the value of one another.

3:00 to 4:30 pm Closing General Session

Sponsored by Principal Financial Group

Headshot of Martha Rogers Martha Rogers, Ph.D.
Peppers and Rogers Group, a Division of Carlson Marketing Worldwide

In her new book, Rules to Break & Laws to Follow, Martha Rogers, with her co-author Don Peppers, examines the crisis of short-termism and its impact on value. The authors note in the first chapter: "Start with the simple and undeniable fact that every minute of every day, your company is going up or down in value….Your business creates or destroys value with every decision it makes, every action it takes, every customer contact or interaction it has."

Wrap up your Annual Meeting learning experience by learning the "rules to break and laws to follow" to continue to deliver value to your members while also ensuring long-term success.

About the Speaker

Martha Rogers, Ph.D., was named one of the 19 most important business gurus of the past century by Business 2.0 magazine. She has been recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value. Her first book with partner Don Peppers was The One to One Future, which is celebrating its 13th year in print.

4:30 to 6:00 pm Value-icous Reception at Hyatt Regency O'Hare

Delicious food and drink coupled with engaging conversation make this the perfect end to a valuable day.

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